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CNN Business
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Netflix is going to the movies, but only for a week.
“Glass onions: Unlocking the mystery of the knivesThe company announced Thursday that the new series starring Daniel Craig will debut in the three major US theater chains — AMC, Regal and Cinemark — for a week, a month before it airs on Netflix. “Glass Onion” will be the first movie to do so, according to the streaming giant.
sequel to 2019 hit “Knives Out” It will be shown in 600 theaters across the US from November 23-29 before debuting on Netflix
(NFLX) worldwide on December 23.
The news is noteworthy given the fraught relationship between theaters and Netflix in the past. While some streaming movies have been shown in theaters, most major chains have refrained from showing Netflix movies on the big screen because the two sides have never agreed on how long the movie should be shown exclusively in theaters.
The move to put “Glass Onion” in theaters, if only for one week, is a win for both sides.
For Netflix, theaters will likely help turn the film into an event, with the potential to give it a much greater cultural relevance than if it were shown in homes. He can also create word of mouth for the movie, which has garnered rave reviews After its premiere at the Toronto International Film Festival last month.
The movie will only show for a week in theaters, but it’s an *exclusive* week. If you want to watch “Glass Onion,” a month before now you’ll have to buy a ticket, which could bring in more traffic and boost franchise sales for theaters.
“We are excited to offer fans an exclusive preview of the amazing Rian movie,” Scott Stuber, head of global films at Netflix, said in a statement Thursday. “Given the excitement surrounding the premiere at the Toronto International Film Festival, we hope that fans will enjoy this special theatrical event in celebration of the film’s global debut on Netflix in December.”
Director Rian Johnson added that he was “so excited that Netflix has worked with AMC, Regal, and Cinemark to get Glass Onion into theaters for this one-of-a-kind serial preview.”
“These films are made to thrill audiences,” he said, “and I can’t wait to feel the audience’s energy as they experience Glass Onion.” “Between this and the release on Netflix in December, I’m excited that audiences around the world will be able to enjoy the movie.”
Tickets will go on sale October 10.
It is not clear whether this he is A one-time or first-step arrangement for theaters and Netflix.
If it’s the latter, it may help both sides. Netflix, who was hard year, It could use the theaters’ help to give their movies more impact and an extra revenue stream during movie theaters, which had a solid summer at the box office before. Seeing his bark dry up In the past few months, you may be using more films.
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