Musk plans to feature the checkmark on Twitter again, but with more color

Suspension

Elon Musk said Twitter would launch a verification feature with multicolored checkmarks, just weeks after the failed rollout of the paid blue check model, which It had to be busted when impersonation accounts went viral.

Musk tweeted Friday that “Verified” will launch in a week, this time with gold checkmarks for corporations, gray for governments and blue for individuals, who can also qualify for a “small secondary logo” indicating they belong to an organization.

All verified accounts “will be manually authenticated before the check is activated,” Musk tweeted.

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The Twitter owner did not elaborate on what manual authentication is. Accounts with old blue checkmarks on the social media site had to be verified to obtain the code, and it is mostly used by companies, celebrities, journalists, politicians and other public figures. It’s not clear if Twitter has a system in place for manually authenticating accounts, especially after that drastically reducing its workforce in the past month.

Since taking over as CEO of Twitter, Elon Musk has laid off thousands, many of them tasked with maintaining critical services. The former employees worry the site may collapse. (Video: Jonathan Baran/The Washington Post)

The billionaire took over Twitter last month in a $44 billion deal he proposed, then tried to cancel, then proposed again. Since the acquisition, Twitter’s workforce has been in shambles. Musk cut about half of his jobs, then issued an ultimatum to the remaining employees to stick to a new “hardcore” Twitter or leave. Hundreds of employees He refused to sign the pledge.

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The company’s Trust and Safety team, which is responsible for combating hate speech and monitoring content on the site, I got into a big turmoil Under Musk – from leaving leaders to making carefully crafted decisions that are reversed. He seems to be making many crucial decisions by polling Twitter users. musk He restored the account of former President Donald Trump And the plans to reset Almost all previously banned accounts after separate surveys.

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Several major advertisers have stopped advertising on the site since Musk took over – Endangering Twitter’s main source of income.

Musk tweaked the old checkmark system shortly after taking control of the company, rolling out a feature in the company’s Twitter Blue subscription service that allows anyone to pay $7.99 and get a blue checkmark on their account, provided they have an Apple ID and phone number.

But the new payment system soon faltered. Accounts impersonating public figures, elected officials, and brands have been created. Tweets purporting to be from politicians or companies have gone viral.

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The chaos has made it difficult to quickly determine which accounts are correct and which are impersonations, eroding trust in posts on the site. Twitter has disabled new sign-ups to the service.

Musk Friday tweet that company Verify temporarily launches Friday next week. He didn’t say what exactly that might mean for accounts that had checkmarks in the old system, or for accounts interested in paying for Twitter’s subscription service.

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he is tweet it “All verified individuals will have the same blue check, because the boundaries of what constitutes ‘noticeable’ are otherwise very subjective.”

Musk halted a rollout earlier in the month that would have given officially verified accounts a new badge to indicate that their identity has been confirmed.

“Apart from being an aesthetic nightmare when looking at a Twitter feed, it is simply another way to create a two-class system.” he said during a voice call on Twitter Spaces.

Musk and Twitter did not immediately respond to a request for comment.

But on the platform, on file response to another usersaid that accounts would be suspended if they engage in “deliberate impersonation/phishing”.

“We’ll see how it goes,” he added.

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