Elon Musk proposes a new, unconventional competition with Mark Zuckerberg

Elon Musk proposed a new contest with Meta CEO Mark Zuckerberg on Sunday. But it may make big advertisers more nervous about returning to Twitter. What is going on in Musk’s mind? The 52-year-old billionaire suggested that they measure their manhood. seriously.

“I propose a literally d*ck measure contest,” Musk tweeted Sunday nightcomplete with a ruler emoji.

Musk sent the tweet as a follow-up to something he tweeted about 9 hours earlier, declaring, “Zook is ok.”

The proposal comes just two weeks after Musk and Zuckerberg swore to fight each other physically in a cage match. It’s still not clear if the fight will actually take place, but Musk has posted photos of himself with the trainers. Zuckerberg has been training jiu jitsu Even before proposing this billionaire match.

Musk spent a significant amount of time tweeting on Sunday, focusing especially on Zuckerberg, whose Meta company recently launched a Twitter competitor called Threads. Zuckerberg’s platform has already attracted more than 70 million users, a number built mostly on the fact that Threads makes it easy for anyone with an Instagram account to join the new service.

There is speculation that Zuckerberg moved up the planned launch date of Threads early to take advantage of what was seen as a mess at Twitter. While promoting internet celebrities on the thread, Meta reportedly described the new social media platform as a “sane” alternative to Twitter, according to a report from Twitter. the edge.

What mess exactly? Everything from Musk’s declaration that the perfectly harmless word “cisgender” is now a slur to his declaration that Tweetdeck will soon be a subscribers-only feature.

And to top it all off, Musk also announced last weekend that most users would be limited to reading just 600 tweets per day, which is a bit more Atlantic humorous than the status quo. 12 item limit To all Costco shoppers. And although prices have been raised significantly since then, perhaps even removed altogether, the move has allowed competitors to take advantage of the situation. In fact, Twitter’s competitor Bluesky, which was recently started by Twitter co-founder Jack Dorsey, saw such an influx of new users last weekend that it had trouble keeping up with new sign-ups and had to pause new sign-ups. It should be noted that Bluesky is still in beta testing and is not open to the wider public.

But none of these efforts by competitors pleased Musk, who bought Twitter for $44 billion late last year. Musk handed the CEO role in early June to NBCUniversal’s Linda Iaccarino, who is widely seen as just the kind of person who could make brands feel safe on Twitter again. But Musk seems to be doing everything he can to make it clear that Twitter is free for everyone and that he loves it that way. It’s hard to think of any other explanation for why a guy like Musk, with so much money invested in making Twitter an attractive place for advertisers, would suggest the kinds of contests he’s having with Zuckerberg.

Where does Twitter go from here? Your guess is as good as mine, but Musk doesn’t make Yaccarino’s job any easier. And if advertisers were nervous before — some refused to even be seen with Musk at a marketing conference in April — they are even more so now.

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