Brad Pitt launches unisex skincare line

written by Amarachi Urey, CNN

Brad Pitt She entered the world of beauty by launching a skincare range – and it suits all genders.

Le Domaine, which the actor co-founded with the Perrin family of organic wine growers, seeks to slow the skin-aging process so that everyone — regardless of gender or skin type — ages well, according to The company’s website.

“I don’t want to run from old age,” Pete said. Vogue magazine In an interview published Wednesday. “It’s a concept we can’t escape from, and I’d like to see our culture embrace it a little bit more, and talk about it in those terms.”

He added that while the idea of anti-aging is “ridiculous” and “a fairy tale”, “the real thing is treating your skin in a healthy way.”

Cream and serum from Le Domaine. attributed to him: Le Domain skincare

The site adds that the products, which range from $80 to $385, contain two exclusive, patented active ingredients GSM10 and ProGR3.

GSM10 is formulated with a blend of grenache seed, navel seed and pods that are beneficial to the skin’s microbiome, according to Beauty Line. Le Domaine adds that it has antioxidant properties, works against collagen destruction, and can help balance the skin.

ProGR3 is made from a blend of natural molecules found in plant extracts, grape seedlings, chamomile, and green tea, the site says, adding that it targets the visible signs of skin aging.

Pete added, “I mean, I’m the kind of person who would change hotel rooms if I could smell the cologne for the last person who stayed there. It’s so strong. It’s so strong. Keep it discreet.” “Let people come to you. Don’t force it on others. That’s how I feel.”

The non-sexual skincare range focuses on ‘green beauty’. attributed to him: Le Domain skincare

The idea for a skincare line was born at the Château Miraval Winery. vineyard Currently at the center of a legal battle Between Pitt and his ex-wife Angelina Jolie.

According to the website, the skincare line, which focuses on “green beauty,” features refillable products, recycled packaging materials, and formulas ranging from 96% to 99% of natural origin. The site adds that it’s vegan-friendly and excludes ingredients that are “subject to environmental controversy.”

“Landing here – at Château Miraval – brought up a lot of ideas that I wouldn’t normally think of. And a big part of it is sustainability, and the idea of no waste is really important to this area and important to me,” Pete told Vogue.

It’s been a busy few days for Pete, who also made his debut as a sculptor in a group exhibition in Finland. The Oscar-winner, who arrived in a movie preview for “Bullet Train” earlier this year at Brown Linen Skirt with Knee SkirtNine works are on display at the Sarah Helden Museum of Art in Tampere.

Other celebrities break into beauty

Pitt is the latest A-lister to break into the beauty industry.

last november, Harry Stiles Launched a vegan and cruelty-free beauty line that includes nail polishes, lip and eye serums, and a face serum.

Former baseball professional Alex Rodriguez It unveiled Blur Stick concealer in eight different shades in 2021 as a “skin care eyeliner developed specifically for men.” This was part of the Hims brand’s campaign for men’s wellness.

Meanwhile, the “Queer Eye” star Karamo Brown He launched a skincare line for balding and balding men in 2020 to “empower men who embrace baldness” and “abandon outdated ideas of masculinity,” he said.

Rihanna launched a skincare line that includes both genders.fifty skins“In 2020 – three years after launching the cosmetics range”Fenty beauty,” which included foundation in 40 different shades.