CNN Plus is said to be struggling to gain viewers just two weeks after its launch, according to a report from CNBC. People familiar with the order told the enforcer that the platform only drew less than 10,000 viewers per day.
As CNBC notes, this is a significant drop in daily viewership for CNN’s cable network, which has seen a significant drop. Average 773000 daily viewers last year. But, CNN Plus is clearly still new – the CNN TV channel has been around for many years, plus it’s (usually) free to anyone with cable or satellite service.
recent report from from the inside It doesn’t make those numbers look better, though. Use of data collected by sensor towerAnd from the inside It discovered that the CNN app, which users must download to use CNN Plus, only had 18,000 new installs on the day the streaming service was launched. CNN app installs after six days grew by 70,000, but like from the inside Notes, it’s hard to know how many of these downloads are for CNN alone or CNN Plus. the service Just arrived on Roku Monday, but that may not be enough to increase viewership by a large margin.
“We remain pleased with the launch and the progress made just two weeks later,” a CNN spokesperson said in a statement to CNBC. CNN did not immediately respond the edgeComment request.
Low viewership rates coupled with a lack of entertaining content (unless you’re interested in news and on-demand documentaries) creates some serious quibi vibes – Short service life that lasted less than six months. Quibi significantly She lost 90% of her subscribers After its three-month free trial expired, it reported 5.6 million downloads three months after its launch. CNN Plus hasn’t revealed its subscriber count, but those early numbers aren’t the most promising. For reference, Disney Plus had nearly 130 million subscribers by the end of 2021 and managed to surpass it 86 million subscribers less than a year in its existence.
CNN Plus launched on March 29 And it costs $5.99 per month or $59.99 per year. Contains a news-heavy collection featuring shows from Anderson Cooper, Audie Cornish and Former Fox News anchor Chris Wallace. It also offers interactive question-and-answer sessions in an effort to make the service more than Just being about live news.
WarnerMedia, CNN’s parent company, just completed Great merger with Discovery Earlier this month, a move in the end Combine HBO Max and Discovery Plus in one app. Shortly before the launch of CNN Plus, CNN chief Jeff Zucker resignsAnd just last week, WarnerMedia CEO Jason Keeler has left the company.
