Disney CEO Bob Iger explains why The Marvels failed at the box office

Disney CEO Robert Iger spoke Wonders It flounders at the box office, and points a finger at pandemic-related production restrictions.

“Wonders “It was shot during COVID,” Iger said during a panel discussion. New York times‘ Recent DealBook Summit, reports CNBC. “There wasn’t a lot of supervision on set, so to speak, where we have executives [that are] I really look forward to what is being accomplished day after day after day.”

Directed by Nia DaCosta, the first black woman to lead an MCU film, the female-led superhero film features Brie Larson’s Captain Marvel teaming up with Iman Vellani’s Kamala Khan – also known as Ms. Marvel – and Teyonah Parris’ Monica Rambeau To fight the bad guys. Although reviews for the film have been fairly strong, fans haven’t been rushing into Marvel’s latest release with the same enthusiasm as they have in the past.

When it opened in theaters earlier this month, the 33rd installment in the MCU debuted to a franchise-low $47 million domestically. The film currently has a cume of $77 million ($187 million worldwide), which puts it on track to become the first MCU title to not cross the $100 million mark domestically.

Reflecting on the film’s lackluster box office performance, Iger added that after spending so many years seeing Marvel films exceed expectations, the studio may have to be more “realistic” about each film’s potential.

“I’m not sure another studio will achieve some of the numbers we’ve achieved,” Iger said at the press conference. “I mean we’ve gotten to the point where if a movie doesn’t make a billion dollars at the global box office, we’re disappointed. That’s an incredibly high bar, and I think we have to be more realistic.”

Wonders Superstar Villani recently commented on his box office take-off, saying Yahoo Entertainment“I don’t want to focus on something that’s not in my control, because what’s the point? This is for Bob Iger.”

She added: “I’m happy with the final product, and the people I care about enjoyed the movie. It’s a really fun time to watch this movie, and that’s all we can ask for from these movies.”

This year will mark the first non-pandemic year since 2014 in which Disney has not released a billion-dollar film. diverse Reports, after disappointing openings for films including he wishes, Indiana Jones and the Connection of DestinyAnd Ant-Man and the Wasp: Quantum Obsession.

On the subject of Disney’s overall production, Iger pointed to the rise of live streaming to the theatrical company’s struggles. “Disney+ you can get for $7 a month,” he said. “It’s a lot cheaper than taking your whole family to see a movie. So I think the bar has now been raised in terms of quality in terms of what people get out of their homes and into the cinemas.

Another reason for concern? The deluge of franchise films. “I don’t want to apologize for producing new parts,” Iger said. “Some of them did very well and were good films too.” However, he added: “I think there has to be a reason for making it. You have to have a good story. And a lot of times the story doesn’t hold up – it’s not as strong as the original. That can be a problem.”

Iger acknowledged that Disney has produced “too many” sequels in recent years, but was quick to clarify that “that doesn’t mean we won’t continue to produce them.”

“We’re making a number of them now, as a matter of fact,” the Disney chief said. “But we won’t greenlight a sequel unless we think the story the creators want to tell is worth telling.”

Disney’s 2024 slate has a lot of sequels. The studio is expected to release it next year Deadpool 3another multiverse MCU project; Inside out 2, the follow-up to the 2015 hit; And Mufasa: The Lion Kingthe introduction to realistic animation for 2019 the king lionwhich itself is a remake of the classic Disney film.

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