- by Annabelle Liang
- Business reporter
Joe Benarroch will focus on Twitter’s business operations
Twitter has drawn on NBCUniversal CEO Joe Benarroch, as Elon Musk continues to shake up the social media platform’s top team.
Mr. Benarroch starts the role on Monday, focusing on commercial operations.
It comes less than a month after NBCUniversal’s chief advertising officer, Linda Iaccarino, was appointed as Twitter’s new CEO.
She will assume the position currently held by Mr. Musk, who will remain closely involved with the company.
Mr. Benarroch has already updated his LinkedIn profile, stating that he will be working in Twitter’s New York office.
He also posted an announcement of his move saying, “I look forward to bringing my expertise to Twitter, and working with the entire team to build Twitter 2.0 together.”
In his last job, Mr. Benarroch was Executive Vice President of Communications, Advertising and Partnerships at NBCUniversal. Earlier in his career, he worked for the social media giant Facebook.
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Ella Irwin took over when former chairman Yoel Roth departed in November 2022 — a month after Mr. Musk took over the company.
The Head of Trust and Safety has been given the task of moderating content, a topic he has come to light since Mr. Musk’s takeover of the company.
The reason for Mrs Irwin’s resignation is not clear. However, this came a day after Mr. Musk publicly criticized the content moderation decision made on Twitter.
Since buying Twitter for $44 billion (£35.4 billion), Musk has been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric car maker Tesla and rocket company SpaceX.
The world’s richest man said she would start in six weeks and oversee business operations at the platform, which is struggling to make money.
Mr. Musk said he will remain involved with the platform as CEO and CTO.
“Explorer. Unapologetic entrepreneur. Alcohol fanatic. Certified writer. Wannabe tv evangelist. Twitter fanatic. Student. Web scholar. Travel buff.”
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