How ‘Twisters’ Captured America’s Hearts With $80 Million Earnings

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Hollywood complains that it is losing its moviegoing audience in the Midwest and South, because the industry is not making films for them.

Well, then, make movies for them. That’s exactly what Universal, Warner Bros., and Amblin did with the reboot. Tornadoes The film had a great start in the United States, grossing $80 million, which is 60% more than its expectations of more than $50 million.

Appealing to the heartland with a film about a weather phenomenon that frequently affects them was, of course, an immediate priority for Universal. And the studio cleverly tied the Arkansas native and two-time Oscar nominee to the film. Minari Film director Lee Isaac Chung decided to paint a portrait of the people he grew up with — a move that speaks to the film’s box office success over the weekend.

Universal was keen to promote the film as an original work, not to build on the 28-year-old property. The only character remaining from the first film was Dorothy, the weather machine.

The studio was also careful not to exploit the material to appeal to an audience that was constantly affected by tornadoes. However, they soon realized that people who deal with this weather phenomenon were excited by such art (which is referred to as the film’s top-grossing city, Oklahoma City) regardless of their real-life plight.

But there was something else in the ether working on Tornadoes“It was a better-than-expected weekend, and it was people’s need to escape the house and be entertained after the tragedy of Donald Trump’s assassination attempt, as the former US president remains the first choice for US president in November. As one movie marketing expert told us last weekend about the University of California campaign, ‘They sold fun.’”

When it comes to a movie that deals with several hurricanes in the space of two hours, it’s easy to bring up climate change. But such left-leaning language didn’t appear during the screening, and Yoni made sure to keep the film as apolitical as possible.

Of all the marketing elements that boosted the film’s status, it was the country-fusion soundtrack. Last summer’s Dua Lipa-Billie Eilish pop soundtrack did a great job of highlighting the film’s importance. Barbie, There had to be a fried dish in the countryside. TornadoesThe album features 29 tracks by artists such as Luke Combs, Jelly Roll, Miranda Lambert, Lainey Wilson, Bailey Zimmerman, Kane Brown, Thomas Rhett, Shania Twain, Charley Crockett, Flatland Cavalry, Tyler Childers, and Megan Moroney. Barbie, When UNI met with record companies, they decided to work with Atlantic’s West Coast president Kevin Weaver on a Nashville-based label, where the CEO was coming off a successful Barbie Soundtrack. Weaver has also compiled soundtracks and cast albums such as Hamilton And The greatest showman.

Combs’ “Ain’t No Love in Oklahoma” was released on May 16, and is the lead single from the album. Tornadoes Soundtrack. The song was tied to the release of the second trailer and eventually entered Billboard’s Top 10 Country Songs chart. Combs performed the song during his summer tour, propelling it to over 120 million global audio streams to date and over 36,000 TikToks, totaling over 225 million views. As we reported over the weekend, Paul, Daisy Edgar-Jones, and Anthony Ramos took to the stage Friday night at Luke Combs’ concert at Jets Stadium.

In total, Tornadoes The album’s soundtrack has amassed over 175 million streams so far since its release on May 29. Uni has released one song a week for the past 10 weeks — plus one song a day last week. The Jelly Roll Tornadoes The song “Dead End Road” was used in the film’s television commercial. Other musical highlights include a partnership in the film with Bobby Bones, the first country DJ on the iHeart network.

To further engage the state’s crowds, Universal partnered with NASCAR on a Street Race Intro ad featuring Tornadoes Star Glen Powell and co-promo. The second trailer, which debuted on May 9, also aired the Darlington NASCAR event.

Sporting events have been a must since the beginning of the campaign with the first Tornadoes A 30-second ad aired during Super Bowl LVIII, garnering 29.2 million viewers, according to RelishMix, the day after the big game.

Tornadoes It was one of the four most-watched Super Bowl promos, as well as Deadpool Wolverine, Kingdom of the Planet of the Apes, And evil. Other custom integrations included an MLB video featuring Mike Trout, custom content for the Copa America, and WWE Monday Night Raw Takeover. Tornadoes The ads aired across the summer’s top sporting events, including the UFC, the Olympic trials, the Eurocup, the WNBA, elite wrestling, and even more NASCAR races. The college marketing company took advantage of the first game of the NBA Finals to launch Tornadoes Tickets are available for sale.

Even promotional partners shouted America’s name in this movie, with Dodge Ram creating a custom campaign featuring Powell and footage from the movie.

Wrangler Workwear Brand Launches Great looking setInspired by the movie. Additional movie partners include G-Shock and Frito.

Create more awareness outside of New York and Los Angeles, Tornadoes The crew went on a nationwide promotional tour, with stops in Dallas, Chicago, and Miami, while special screenings were held in Oklahoma and at military bases. What made this press tour so high-profile and logical was that the crew sat down to talk to meteorologists.

Evidence Tornadoes Some markets were thriving thanks to intercoastal penetration. Top-growing cities were Dallas (+38% over 52-week average), Houston (+23%), Phoenix (+12%), Atlanta (+5%), Oklahoma City (+229%) and San Antonio (+61%). Central American chains like B&B Theaters and San Antonio Santicos were also up 142% and 70% over their annual average, respectively.

1996 movie twister, Which was conceptualized by the best-selling jurassic park Michael Crichton’s The Last Man was originally the second-highest grossing film at the UK box office that year, taking $241.7 million. The film’s May release saw the birth of two major films: twister and tom cruise Mission: Impossible (which was the third-highest-grossing film of 1996 with $180.9 million.) There have been several attempts to develop a sequel in twisterWarner Bros.’ original home studio, but no one could get an EP for Steven Spielberg’s first film. It took a lot of enthusiasm. Return It was screenwriter Mark L. Smith who encouraged Spielberg, which led to the current project being accelerated.

Following Clint Eastwood’s Warner Bros. film, American sniper With a Marvel movie set in the heart of the world, with a domestic gross of $350.1 million, you might expect a flood of outdoor movies, but there have been few. Freedom’s voice Last summer, it surprised many because it played to an enthusiastic fan base in the state. With Hollywood looking to boost moviegoing, the film’s additional success may have been the reason. Tornadoes He convinced many studio heads that there was gold in those plains.