iPhone 14 may be weaker than expected

If you’re up to date with iPhone news, you’ll hear a rumor that iPhone 14 and iPhone 14 Max Use the same A15 Bionic chipset Such as iPhone 13 Line. This may be unusual for Apple, but we now have an idea why this is so.

According to Mark Gorman – a journalist and leaker with a good track record of Apple information – on his site Bloomberg News (Opens in a new tab)Apple is so focused on developing Mac chips that its iPhone chips have had to take a back seat.

Gurman notes that Apple has launched five major types of Mac chips in the past 18 months and claims that the company plans at least four more in the next year or so.

Developing so many chipsets quickly is a huge amount of work, which is why Apple apparently had to move many of its development resources to these chipsets – which include the M1, M1 Ultra, M2 and others.

Gurman doesn’t explicitly say that this led to Apple using the A15 Bionic for two years in a row, but he does strongly suggest that this Mac focus is a big factor, with not enough resources to focus aggressively on other chips either.

Apple’s current focus may also explain why the company is putting the M1 chips in a file iPad Pro 2021 And the iPad Air (2022)since it could mean developing one less chip, and why would the company use a similar chipset in Apple Watch 8 Such as Apple Watch 7.

Gurman points out that this Mac focus is probably not the only problem, with reliance on other companies (most notably TSMC) and high costs from a lack of global chips likely to be a factor as well. But it seems likely that Apple’s renewed interest in the Mac is playing a major role.

iPhone 13 Pro Max (Image credit: Future)

Analysis: Strange strategy but not a big deal

This focus on the Mac is intriguing, because while Apple’s computers arguably need to increase popularity, Gurman points out, 60% of Apple’s revenue comes from devices that don’t run the M1 and M2 lines of chipsets that Apple is currently focusing on. So neglecting these devices seems like an odd choice.

Gorman also suggests that Apple’s chip division has become too pervasive, with reports of employee fatigue and above normal attrition, suggesting that the company’s strategy may not be sustainable.

However, it’s currently not likely to be a major problem for buyers – or for Apple coffers – because the current iPhone and Apple Watch chipsets are already very powerful. In fact, there’s a good chance that last year’s A15 Bionic will still outpace Android chips next year.

In addition, according to reports, Apple does not completely neglect the iPhone – it is believed that there is New A16 Bionic chipset In development (albeit not significantly more powerful than the A15 Bionic). But this is said to only come to iPhone 14 Pro and iPhone 14 Pro Max.

So, to get a power upgrade, you may have to spend big and buy one of these devices Best iPhones. And it seems that the iPhone is not the only upcoming Apple product without many expected changes, such as Apple Watch 8 could have limited upgrades too.