After weeks of scary teasers and good pre-release hype, the long-awaited Neon is finally here. long legs Finally, the movie hit theaters this week. The Osgood Perkins-directed film, which stars Mika Monroe and Nicolas Cage, has been a huge hit with audiences, and it seems to have paid off big time at the box office.
Despite some mixed impressions, Delivery time Reports long legs The film grossed $22.6 million domestically. It’s the biggest opening so far in Neon’s seven-year tenure, and the biggest opening for an original horror film this year. The studio is certainly proud of that: In a press release, it noted that the film’s performance was similar to Blair Witch Project“Not since. [Blair Witch] Has there ever been an independent film of this type that has so greatly exceeded expectations, performance and ratings that it seemed to the industry as if it “came out of nowhere.”
Neon did her best to make sure everyone knew that. long legs This movie was already out there. Trailers have been released ahead of several major films in the past few months, and a marketing campaign has encouraged viewers to dig up potential secrets. It also helped to hide Cage’s appearance — if your movie already looks too scary, the only way to see what your co-star looks like is to buckle down and watch the damn thing. Neon’s president of distribution, Elissa Fedoroff, noted that the marketing was “built with creativity and imagination,” and she was understandably proud of the studio’s efforts. “We’ve built a movement around this movie,” she said. “When audiences can tell it’s going to be original and something they haven’t seen before, they’re going to rally around it.”
Hello devil. pic.twitter.com/ZFlLHKIOV9
— Neon (@neonrated) July 14, 2024
As a force long legs She did, but in the end she fell into second place behind I am despicable 4Illumination added another $44.7 million from North America to its haul, bringing its domestic total to $211.1 million. An additional $88 million outside the U.S. brought its worldwide total to $437.8 million, helping the company’s biggest Im the bastard The franchise has grossed over $5 billion. It’s sure to make more money in the next few weeks, so get ready to bring your kids to Minions 3 In 2027. Both. Inside Out 2 And Quiet Place: Day One Horror, mystery, thriller and suspense films also made strong returns this week, with their global totals reaching $1.35 billion and $203.6 million, respectively.
The big movie coming out next weekend is Universal and Warner Bros. Tornadoes, Which has gained a lot of buzz in recent weeks. And next week on July 26, the long-awaited event will be Deadpool and Wolverine, Which is likely to make a lot Of money, especially since this is the same week as the San Diego Comic-Con. With the success of movies this month and June, it’s hard to believe we were so worried about movies hitting theaters in May.
While we’re here, would you long legs Does it live up to expectations or are you wondering why? Let us know in the comments below.
