The longevity of Apple devices makes AI more important

apples The devices last longer, so customers don’t replace them as often.

And as Bloomberg News mentioned That could make the tech giant’s AI efforts even more important.

To be more clear, the report states that Apple is trying to make its products more durable, and says that seven-year-old devices are still capable of running current operating systems. However, the report goes on to say that Apple will become a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company could turn things around, as it has “a growing opportunity to woo customers with software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, there won’t be a lot of hardware changes, but customers will have to buy a new phone if they want it. Apple Intelligence Offers. He said this could also lead to Mac and iPad users upgrading as well.

The lower frequency of hardware upgrades will also mean Apple will have to rely more on service fees and subscriptions to fuel sales, the report said.

The news comes as Apple seeks partnerships to expand its AI capabilities. Last week saw reports that the company had held talks with dead About the partnership, an idea proposed by Apple It was eventually rejected.Like other companies making generative AI products, Meta appears to have been aiming to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “transform how… Consumers react With their devices and, more importantly, how to shop.

This report indicated that if Apple can achieve its goal, consumers’ iPhones will know their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine your browsing history, purchasing patterns, and social media activity.

Experts say the company is also looking to change how businesses interact with customers. With the Integration of OpenAI’s ChatGPTApple products will soon be able to handle customer inquiries, process orders, and even provide product recommendations.

“As consumers become accustomed to AI handling more tasks, they are likely to rely more on AI for everyday activities and decision-making. This could shift consumer expectations toward more automated and intuitive services.” Ye Fang“These are the kinds of things that are happening in the world,” John Matthews, associate professor of computer science and engineering and chief AI officer at Santa Clara University’s School of Engineering, told PYMNTS.

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