The New York University marketing professor and successful entrepreneur recently emphasized that storytelling is an essential skill for young people entering the workforce. Scott Galloway, a millionaire who sold his company for more than $130 million, believes effective communication is crucial in an increasingly technology-driven world. Although platforms may evolve, the ability to express ideas using data and visuals remains timeless.
“If I could give my 13- and 16-year-olds one competency that I think would stand the test of time, it would be storytelling,” the 59-year-old said. CNBC Make it. Mr. Galloway added that the type of storytelling may not matter because the platforms people use to communicate can change quickly. However, the important part is to develop “the ability to write well, the ability to express ideas and the ability to present ideas with data, charts and slide shows.”
In an interaction with CNBC Make It, Mr. Galloway warns against relying solely on AI tools like ChatGPT. The future of AI and programming is uncertain, and strong storytelling will always be a valuable asset. He also emphasizes the importance of experience – becoming an authority in your field is a reliable path to success, regardless of technological advancement.
Mr. Galloway told the media how a brand's narrative can directly contribute to or harm its success.
Galloway said storytelling is especially important so young people don't rely solely on generative AI tools like ChatGPT — not now, not ever.
“We don't know if some neural networks will replace ChatGPT in five years. We don't know if programming will become obsolete,” he said.
Mr Galloway added: “The selectors are ruling out the general.” “Find a niche, no matter how narrow, and try to own it. Commit to being one of the most knowledgeable people in the world in a field… You'll never become an expert at anything if you don't enjoy it.”