It is located on the second floor of a Clinton Hill Brownstone With its charming pre-war finishes, Nora Deligter’s apartment was clearly the home of someone who subscribes to The World of Interiors magazine and has an interest in design. The inviting living room had a blush pink sofa from ABC Carpet & Home and 19th-century armchairs that she had re-upholstered with chic linens. There was only one problem: high-quality, high-sounding Friedrichshain plastic air conditioning unit It was inherited from previous tenants.
“It was just too big and too stressful,” Deliger, 29, writer and director, told The Post. “[It was] hideous. ”
So in May 2021 I paid about $479 for a sleek, pearly white window unit from the July brand, Goop certified, a design maker that offers buyers the option to customize its cover with colors like forest green, pink, and ‘cloud’. She first saw this conditioner of her dreams in a friend’s window – then learned there was a waiting list of 20,000 people rumored to get one herself.
“It had its own identity,” she recalls, describing the smartphone-controlled unit with slots completely hidden by a linen cover. She received it a month after placing her order, and she has been showing it proudly ever since.
“People are like, Where did you find such a unicorn?” said Deliger, who now lives in Bed Stowe with her air conditioner on.
Forget about bulky, hand-leveled air-conditioning units precariously placed in apartment windows that keep residents cool while wreaking havoc on their interiors. Utilitarian appliances have seen a big flare thanks to attractive new units from the likes of the July, Windmill and Capsule. As the mercury risesNew Yorkers sip cocktails and rack up upgraded air conditioners, which have even become a status symbol among influencers and design owners.
“I’m not going to lie, I kind of want that little ass air conditionerOn their Instagram page for July, one user commented, below a photo of a $479 BTU version that won’t be available for at least six weeks. (For 8,000 BTU, you’ll pay $529.) The current delivery estimate is at least six weeks.
Followers of influencer Patrick Jannell, 40, who is followed by @aguynamedpatrick, are used to seeing him impressively dressed both at home and abroad from wandering the aisles of the nearest Richard & Son computer. However, Janelle’s most recent partnership is with Windmill, which makes a 6000 BTU model that sells for $365.
“You can imagine that approaching an air conditioner brand would be the last thing I would do,” Janelle, who lives in Flatiron, told The Post. But as soon as he saw how the all-white Windmill console would blend in with his light and bright bedroom decor, without any unsightly knobs or vents, he was sold.
“I love the elegant solution of utilitarian products, and when it’s around, I’m absolutely disappointed to include it in my life,” said Janelle, who posted a photo on Instagram, shirtless and in bed, casually resting his head on his windmill unit. Slip followers instantly to your DMs to get a discount code.
Elegance isn’t necessarily cheap; These low-power July windmill units can get pricey, but they’re a bargain compared to the “world’s thinnest window air conditioner” that Kapsul sells. 5,000 BTU retails for $799.
It doesn’t matter – the lure of a conditioning designer can be very powerful.
instead of Back to Amazon For a quick fix to fight another heat wave in Los Angeles, Emily Warburton sweated for two long months, waiting for her prized unit in July, which she first fell in love with after receiving a number of Instagram ads. It was worth the wait.
“A few of my neighbors have mentioned to me how great it looks on the outside,” said Warburton, 26, an interior designer.
“Old air conditioners weren’t something I wanted to buy. I’d rather have a burn in my living room than have a big, clunky machine that disrupts the flow of my design.”
