AMD and NVIDIA, time to cut prices
With GPU prices dropping rapidly, 3DCenter I came up with an idea to compare the official suggested retail prices with the actual performance of the graphics card.
This is an insight into how much each card costs based on its performance alone. The price-to-performance value is calculated by 3DCenter’s 4K benchmark, meticulously collected data based on a long list of reviews.
As graphics cards become cheaper and available through multiple channels, one can now choose from a number of different custom models, or even consider competing with them from other brands. This is especially true of the higher-end models that were among the first cards to see a significant price drop over the past few weeks.
It’s also no secret that many cards issued mainly in 2021 have been expensive from the start. Both AMD and NVIDIA opted for heavily inflated MSRPs because these cards would never sell for a lower price anyway. However, it is time for both companies to realize that their pricing is no longer good in relation to actual performance.
According to the calculations of 3DCenter, who chose the RTX 3070 as their reference point, most high-end NVIDIA models are quite expensive and should cost much less. However, the mid-range and low-end models from NVIDIA’s lineup can be considered at a good price, especially the RTX 3060 Ti which offers better performance than it costs. This is also the reason why many board partners have not had the 3060 Ti in stock for several months, it was simply too solid for its price and board partners could easily sell the more expensive SKUs in place.
In fact, the situation in the GPU market has changed so much that NVIDIA supposedly no longer ships the RTX 3080 12GB model to its partners. The reason the MEGAsizeGPU leaker mentioned is its price compared to the RTX 3080 Ti. NVIDIA has not publicly confirmed the 3080 12GB MSRP.
No, only 3080 12G production has been discontinued. After the huge price drop on the 3080Ti, the 3080 12G is now the same price as the 3080Ti and that’s why Nvidia decided to stop sending the 3080 12G chips to the AIC.
– MEGAsizeGPU (Zed__Wang) 26 June 2022
The RTX 3090 series is among the lowest priced cards in the entire comparison. Both cards sell for over $1,000, while their actual prices should be less than this value. However, anything under the RTX 3080 Ti actually falls within 10% of the “fair price” index, which in most cases means a small overprice or a perfect (100%) balance between MSRP and card performance (but remember this at A reference to the RTX 3070).
| NVIDIA GeForce RTX 30 MSRP for a “fair price” | ||||
|---|---|---|---|---|
| 3DCenter.org | MSRP | 4K Performance Index | performance / list | reasonable price |
| GeForce RTX 3090 Ti | 1999 dollars | 408% | 41% | $814 |
| GeForce RTX 3090 | $1499 | 376% | 50% | $750 |
| GeForce RTX 3080 Ti | $1199 | 366% | 61% | $731 |
| GeForce RTX 3080 12GB | ? | ~344% | – | $687 |
| GeForce RTX 3080 10GB | $699 | 330% | 94% | $659 |
| GeForce RTX 3070 Ti | $599 | 271% | 90% | $541 |
| GeForce RTX 3070 | $499 | 250% | 100% | $499 |
| GeForce RTX 3060 Ti | $399 | 217% | 109% | $433 |
| GeForce RTX 3060 | $329 | 165% | 100% | $329 |
| GeForce RTX 3050 | $249 | ~ 114% | 91% | $228 |
| Performance/price tuned for GeForce RTX 3070, derived from “fair list price” | ||||
For the AMD Radeon RX 6000 series, the RX 6800 and 6800 non-XT models seem to be the best priced model given their performance. The inflated MSRP of RDNA2 isn’t really far off the “fair price” benchmark though, especially in the middle of the group. This is not the case for enthusiastic and low-quality models. The RX 6950XT should cost $735 based on this analysis, while the RX 6400 should go down to $107.
One must remember that performance is not always the only thing to consider. This is especially true for flagship cards that come with highly advanced board designs, bulky cooling solutions, or other features. This certainly adds a cost to board partners that cannot be calculated by frame rate alone.
| AMD Radeon RX 6000 MSRP for a “fair price” | ||||
|---|---|---|---|---|
| 3DCenter.org | MSRP | 4K Performance Index | performance / list | reasonable price |
| Radeon RX 6950 XT | $1099 | 368% | 67% | $735 |
| Radeon RX 6900 XT | $999 | 348% | 70% | $695 |
| Radeon RX 6800 XT | $649 | 322% | 99% | $643 |
| Radeon RX 6800 | $579 | 278% | 96% | $555 |
| Radeon RX 6750 XT | $549 | 234% | 85% | $467 |
| Radeon RX 6700 XT | $479 | 221% | 92% | $441 |
| Radeon RX 6650 XT | $399 | 167% | 84% | $333 |
| Radeon RX 6600 XT | $379 | 159% | 84% | $317 |
| Radeon RX 6600 | $329 | ~134% | 81% | $267 |
| Radeon RX 6500 XT | $199 | (~71%) | 71% | $140 |
| Radeon RX 6400 | $159 | (~54%) | 67% | 107 bucks |
| Performance/price tuned for GeForce RTX 3070, derived from “fair list price” Radeon RX 6400 and 6500 XT performance values based on FullHD performance and mileage from Radeon RX 6600 |
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One thing is for sure, the GPU price should be expected to drop now more than ever. Sadly, neither AMD nor NVIDIA is officially one of them anymore, but board partners are eagerly awaiting such announcements soon. However, time is running out, with the large stock of RTX 30 / RX6000 cards no longer surprising to anyone, retailers will now only have 3 months to sell the majority of current generation cards before players’ attention shifts to the next generation.
source: 3DCenter.org
