Toys 'R' Us is coming to all Macy's stores this holiday season

Toys “R” Us will be all over the United States Messi (M) In the next few months, it’s part of an expanded partnership with the parent company of toy retailer WHP Global.

Toy store sizes will range from 1,000 square feet in smaller locations to 10,000 square feet at major Macy’s in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. Toys R Us’ footprints may expand during the height of the holiday season.

Stores will be open from late July through October 15. Macy’s is planning some customer-friendly perks, including illustrative tables for new games and a life-size image of Jeffrey the Giraffe.

The once toy store went bankrupt and closed all of its stores in 2018. It has attempted several unsuccessful returns via several owners.

But Toys “R” Us got a new lease on life last year Thanks Macy’s The partnership, when the two companies agreed to sell games on Macy’s website and opened in-store stores in 400 department stores. Toys “R” Us products have been available on Macy’s website and ToysRUs.com since last August.

WHP Global purchased the toy store from Tru Kids Inc. , which acquired the failed brand in a liquidation sale. Tru Kids opened stores in New Jersey and Texas, but closed them in early 2021 due to the pandemic.

Macy’s and Toys “R” Us have been affected by changing consumer habits and competition from large retailers such as targeting (CBDY) And the Walmart (WMT). But Macy’s has had a fortune shift in recent months, outperforming the competition.

The company said in its first-quarter earnings report that its game sales were 15 times higher than the previous comparable period of the partnership.

Prior to the deal, Macy’s toys were sold at its flagship stores, Backstage “store-within-store” locations and independent stores Market by Macy’s and Backstage.