YouTube is getting serious about banning ad blockers

YouTube is expanding its efforts to eliminate ad blockers. The platform has “launched a global effort” to encourage users to allow ads or try YouTube Premium, YouTube communications director Christopher Lawton said in a statement provided to YouTube. the edge.

If you encounter a block from YouTube, you may see a notification that says “Video playback is blocked unless YouTube is on your allowed list or your ad blocker is disabled.” It also includes a prompt to allow ads or try YouTube Premium. You may receive prompts about YouTube’s stance on ad blockers, but you can still watch a video once edge Employee, YouTube now completely bans them almost every time.

YouTube confirmed that videos were disabled for users using ad blockers in June, but Lawton described it as just a “small, global experiment” at the time. Now, YouTube has expanded that effort. Over the past few weeks, more users who have installed ad blockers have found themselves unable to watch YouTube videos, with… Share from Robot body Highlight the increase in reporting.

“Using ad blockers” violates the platform’s terms of service, Lawton asserts, adding that “ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.”